HAIR COLOR

  A brighter, shinier hair color can make you feel like a million bucks. Not only does it transform your appearance, it also lifts your spirits and rejuvenates the self-image. When you walk out of the hair salon, you know you look good. About two weeks go by, however, and you notice the luster in your hair has faded to lackluster. Somehow, it looks less natural and feels a little brittle. Soon you are right back in the hairdresser's chair, getting your hair colored again. "The use of hair color has increaced 1000 percent over the last 10 years," says Ted Cortese, colorist and owner of diVa colour studio in East Memphis. "Obviously, there's a great need to keep colored hair looking better, longer."

 Hair that has been chemically altered or "enhanced" as many client like to say, lasts about six to eight weeks after its application, says Cortese. Although it's impossible to prevent fading, he recommends two  "tricks"  to help slow down the unnatural faded look. First, retain moisture and those sparkling highlights by using less heat to blow-dry your hair. Airflow that's too hot will rob hair of its bound moisture. If your dryer is too hot to blow directly on your neck, it's too hot to blow on your hair. Turn down the heat, Cortese says, and you will see "dramatic" inprovement in the look and feel of your hair within a couple of days. "Hot air should be used only for the final steps of styling with a round brush or the styling brush of your choice," he says.

 Second, switch to shampoos, conditioners and other hair-care products especially formulated for color-treated hair. "Another cause of dry, brittle fading is the use of chemicals used for the process," says Cortese. "New shampoos on the market help solve the problem by using natural fruit-and grain acids, which, along with natural antioxidants, help remove the damaging effects of the hair coloring process," he adds. Improved conditioners for color-treated hair also help counteract any potentially damaging effects.

 "The bottom line," says Cortese, "is the superior technology of some shampoos and conditioners absolutely make hair feel softer and give it more body with an abundance of shine".



Hair Coloring and Highlights
Professional hair coloring and highlighting services are available using the highest quality European organic ammonia free hair color pigments available only through professional salons. Our master colorist use your skin tones and eye color to pick the perfect hair color so you look your absolute best.Call for a consultation to discuss your hair color goals and develop a plan with our master colorists to reach your objectives.   

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Ted Cortese
European Trained Master Corrective Hair Colorist
Ted Cortese became a hair stylist because he thought all people in the industry worked half a week and spent the rest of their time on boat docks.  The two stylists he met, when he was age 12 and 15, did just that.   At 19 Ted entered hair school and surprised himself and everyone around him. He was a gifted prodigy.
Within 3 months after graduation, Ted won first place in Memphis, then Tennessee, and then the nation for hair cutting. Ted then represented the USA in Paris France and placed 9th in the world. At the young age of 21 he began to put his focus on natural hair coloring. Today,  women come to Ted from 17 states, France and England, for the finest, most natural beautiful haircolor to be found anywhere. At diVa it's all about you.

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Keratin Complex
This new revolutionary smoothing system infuses keratin deep into the hair cuticle eliminating up to ninety-five percent of the frizz and curl from the hair, leaving the hair soft, shiny and luxurious.

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Scruples
Oxygen Energized formulas contain 300% more oxygen than standard hair care products. Oxygen infused ingredients are more effective & deeper penetrating. Hair is enriched with vigorously active nutrients for noticeably healthier hair.

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(901)761-4247
1086 West Rex Rd.MemphisTN38119United States
 
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